About Choy van der Hooft-Cheong

“Take the decision. Every decision is a good decision. If it turns out not to be the right one, you can always make a new decision. No decision is forever.”

Short biography
Choy van der Hooft-Cheong is a Dutch banking executive and a long-time ABN AMRO leader. Born and raised in Curaçao, she moved to the Netherlands at 18 to study in Rotterdam. She joined ABN AMRO in 1996 as a management trainee and built a career across the bank, spanning corporate banking, global markets and private banking. Since late 2021, she has served as Chief Commercial Officer Wealth Management and Member of the Executive Board at ABN AMRO Bank N.V., responsible for the Wealth Management and Private Banking client franchise. Alongside her executive role, she is active in inclusion and social impact. She is Chair of Stichting Talent naar de Top, advocating for a more inclusive top of Dutch business. She also co-founded Children’s Khazana Foundation, inspired by her time living in India, focused on helping children develop basic financial skills and confidence.

Personal details
Name: Choy (Choy-Lin) van der Hooft-Cheong 
Year of birth: 1971

Current Position
2021 – Chief Commercial Officer Wealth Management, Member of the Executive Board, ABN AMRO Bank N.V.
2023 – Chair, Stichting Talent naar de Top

Previous Positions
Head of Sales Capital Markets Solutions, ABN AMRO Bank N.V.
Managing Director Private Banking Clients Netherlands, ABN AMRO MeesPierson
Project Manager, ABN AMRO Business Services India (Mumbai)
1996 — Management Trainee, ABN AMRO

Education
Erasmus University Rotterdam — Master’s degree, International Economics

Fun fact
As a management trainee, she refused an assigned first posting in Maastricht, accepted being taken out of the management development track, started in Rotterdam instead — and later earned her way back into the programme.

 

Last updated 10 February 2026
Does this profile need updating? Contact us at [email protected]  

Stay connected with us!

Uniting the financial sector by discussing pressing topics and enhancing cooperation. That’s what we love to do at Leaders in Finance. By listening, learning, and connecting with others, we accelerate the sharing of ideas, thus powering (upcoming) leaders and organizations to shape the future of financial services.
Each part of the Leaders in Finance Group – Podcasts, Events, Lunches, Academy – has its unique approach. Want to explore how we can benefit your organizational goals? We’re happy to meet and discuss opportunities.

We’d love to keep you informed on the next iterations of this event. Please enter your details below, and we’ll keep you posted!